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You’ll Never Look at Maslow’s Hierarchy of Needs the Same Again

Daniel Priestley

CEO & Cofounder, Dent

Weve all seen Maslows Hierarchy of Needs Diagram. The theory goes that humans need to secure basic survival needs then they can move up to the needs relating to relationships and love. After that they can work on self-esteem and finally have a go at self-actualisations.

According to the common interpretation, we start at the bottom and work our way up. But this doesnt work or at best it takes a long time to achieve.

In reality, the worlds most successful people start at the top and work their way down! It sounds counter-intuitive but lets explore the concept.

Imagine you arrive in a brand new city with a big purpose. You have a dream, you know how what you want to be known for and you have a high-standard for the conduct you want to live by. Imagine your first goal is to connect with influential people and discuss big problems that could be solved, create approaches to solving them and align to strong purpose or vision. Very quickly you earn the respect and admiration of a few key individuals and you hold yourself in higher esteem too.

As your purpose and vision become more refined and other influencers have input and get involved, you start to widen your circles, attract opportunities and meet desirable partners who want to deepen their levels of intimacy with you. You start to feel a sense of security that you have a great network, plenty of opportunities and lots of love around you. Every breath starts to fill you with life, food tastes better and the basics of survival will never be an issue because of who you know and what you share.

I know some people will say but what if you dont have any food or shelter?. For starters, by virtue of the fact youre reading this blog tells me you are like 95% of people in the western world and youre in a position where the very basics of food and shelter are almost guaranteed. If youre reading this, youre able to make a choice between focusing on your survival and security while putting off your vision or you can focus on your vision and trust that this will improve every aspect of life.

The Will Smith movie Pursuit of Happiness is a great example. A father whos homeless choses to focus on his vision rather than his circumstances and rapidly elevates himself from living in a homeless shelter to getting a high paid dream job.

Starting with the bottom and working up takes years to change things. Starting at the top with vision, commitment, creativity and openness changes your life in a heartbeat.

[Tweet Start at the top with vision, commitment, creativity and openness @danielpriestley]

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.