blog
Why You Should Market For Signals Not Sales
Daniel Priestley
CEO & Cofounder, Dent
An ‘oversubscribed’ business means you’re so successful that you’re turning people away, that people are fighting to work with you, rather than you having to chase potential clients.
Whilst it seems like a remote idea, I’ve seen examples of businesses all over the world who are in this state of high demand.
Here’s part two of the 3-part video series where I uncover the key difference in the way these highly popular brands approach business, compared to that of businesses who struggle to book their next client.
faq's
Your Questions Answered
You can also find out more detail on our Methodology on our next webinar.
How long does it take to complete KPI?
The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.
How long has Dent been doing this?
Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.
What is your mission?
Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.
What makes this different from programmes?
The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.
Is Daniel Priestley involved in the programme?
Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.
faq's
Your Questions Answered
You can also find out more detail on our Methodology on our next webinar.
How long does it take to complete KPI?
The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.
How long has Dent been doing this?
Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.
What is your mission?
Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.
What makes this different from programmes?
The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.
Is Daniel Priestley involved in the programme?
Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.
faq's
Your Questions Answered
You can also find out more detail on our Methodology on our next webinar.
How long does it take to complete KPI?
The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.
How long has Dent been doing this?
Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.
What is your mission?
Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.
What makes this different from programmes?
The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.
Is Daniel Priestley involved in the programme?
Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.