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Why Become a Key Person of Influence?

Daniel Priestley

CEO & Cofounder, Dent

Becoming a Key Person of Influence (KPI) is a full-time job, which forces you to work outside of your business. You need to put some thought into your pitch, invest time publishing content, pluck up the confidence to produce some materials, use free tools on the internet to speak to a wider audience and partner with like-minded people in business.

WHEN YOU ARE A KEY PERSON OF INFLUENCE YOU DON’T CHASE GREAT OPPORTUNITIES; GREAT OPPORTUNITIES FIND YOU.

It will take thought; it will take time; you might need to invest money and get guidance along the way, but if you commit to it, you will achieve the following five things:

  1. Publicity and Media – the media are always looking for expert opinions, feature stories and case studies. Once you are a KPI, start talking to the media and letting them know what you are up to in the world. Send journalists your book with your biography and when they have a relevant story, they will think of you.

  2. Speaking at events – one speaking opportunity can generate seriously valuable opportunities if done correctly. Remember that speaking opportunities go to KPIs not great speakers.

  3. Directorships – many great companies are willing to pay sizeable fees, or even equity, to have an established KPI as a member of their board.

  4. Your own membership group – either online or at a live venue, these groups can be a great source of income as well as a constant stream of opportunities. Start inviting people to come and join you. You will be amazed at how fast your group can grow.

  5. Random surprises – KPIs get invited on fun holidays, they get sent free gifts, they get invites to be VIP guests at events and many other fun surprises show up unannounced.

Be sure to keep your eyes on the prize. As a KPI, you will have more fun, make more money and enjoy more recognition.

If you don’t become a KPI, you will get stuck chasing revenue, spend too much time searching for (half decent) opportunities and forever feel undervalued.

So, how can you start?

Attend our half-day event in London on the 26th of July to get started with the five strategies you need to implement based around Pitch, Publish, Product, Profile and Partnerships to become the Key Person of Influence in your industry.

Learn More Here

Remember – Keep focused on your big game and why you want to win in business.

Relevant Links:

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

Book A Free Strategy Call*

Book A Free Strategy Call*

Benchmark your influence

Benchmark your influence

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

Book A Free Strategy Call*

Book A Free Strategy Call*

Benchmark your influence

Benchmark your influence

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

Book A Free Strategy Call*

Book A Free Strategy Call*

Benchmark your influence

Benchmark your influence

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.