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What Scares You?

Mike Reid

Cofounder, Dent

A friend of mine asked me the other day: What scares you?

After giving the funny, cheesy answers I thought about the real one.

What actually scares me the most is getting to the end of my life and feeling like I hadn't reached my full potential. That I hadn't made the most of the opportunities I was given. That I hadn't harnessed the inner resources that exist within me because comfortable circumstances hadn't called them forth.

Deeper within all that is a fear that I'll have lived a mediocre life. Nothing particularly unique. Nothing remarkable. Nothing that truly has an impact or leaves a legacy in the world. Nothing that makes a Dent. This isn't rhetoric, its a deep-seeded fear.

What constitutes making my Dent? That's a question I'm grappling with. I believe defining it will be the pinnacle of my life's work and I'm on a journey to discovering it. The answer to that question is probably one of the most important questions I'll ever answer in my life.

F*ck, in reality, most of the time I don't know what I'm doing. I'm making it up as I go along. Doing the best with what I know and hungry to learn more so I can keep pace with my ambition. Yet, often falling short and feeling inadequate.

That's the big picture. On a day to day it varies. Sometimes I'm scared about money. The business being disrupted and falling apart. Not being able to lead and influence the team in the way I want. Not being able to convey the message of our brand with the impact it deserves. I'm scared of being lonely. I'm scared of not making the most of my relationships with family, friends, lovers etc.

What's funny is I think about these questions often and deeply. Probably too much. And often I feel pretty afflicted by them in the moment, which ironically detracts from me feeling truly happy and content in the world. Yet, when I haphazardly fall into those moments of real gratitude for what I've got or the little pleasures in life – all of that dissolves away. Or when I appreciate everything I've already achieved and look back at the big picture, the pain of discontent fades.

The lesson I've learnt is this: Our ambition and simultaneously our contentment is locked in the tension between those two polarities – our greatest fear and our greatest achievement. I believe the bigger the tension, the more extraordinary your life will be.

Question is, what's your tension?

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

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Book A Free Strategy Call

Benchmark your influence

Benchmark your influence

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

Book A Free Strategy Call

Book A Free Strategy Call

Benchmark your influence

Benchmark your influence

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

Book A Free Strategy Call

Book A Free Strategy Call

Benchmark your influence

Benchmark your influence

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.