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What Game Are You Playing?

Daniel Priestley

CEO & Cofounder, Dent

Ive interviewed over 3000 entrepreneurs around the world and Ive discovered that entrepreneurs and business leaders are playing three different games.

Struggle Game

These people are clinging to the past, getting stuck in fear, refusing to move on and repeating processes that dont work. Businesses or people who are addicted to the struggle, miss the bigger picture because they are too busy working on a plan that is predictably set to fail in the future.

The struggling business owner doesnt become oversubscribed. They just keep doing the stuff that keeps them struggling. They fantasize about some big breakthrough happening to them, rather than getting on with creating the breakthrough themselves.

Even when you give them answers, they often seem to stay with the struggle because thats the game with which they are most familiar. The most important thing is to recognise its a struggle and to stop repeating things that dont produce the desired result.

Lifestyle Game

People who are playing the lifestyle game work three to four enjoyable days a week. They are part of a team of three to ten people, run a profitable business, earn a personally healthy income and are passionate about what they do. Some of these people can work from anywhere in the world, and they often do.

These businesses and people have seen and embraced that we are living in special times. They know they dont need to be factory workers (neither white collar nor blue collar). They can make money, have fun, travel and deliver great value to others.

The lifestyle business implements a method that generates all the clients they want in a short space of time. They often run 2-4 campaigns per year and enjoy downtime in between.

Performance Game

These people live and breathe high-performance. They are willing to work 50+ hours a week, have a team of 50+ people, build their business on a bold mission and a big purpose and they earn big money.

The lifestyle seeker enjoys surfing the fun, smaller waves on a sunny day; the high-performer is heading out in the storm to catch the really big waves.

A high-performer uses a method to fill their capacity fast and then reinvest their energy into raising the capacity. They want to be able to impact as many people as they can and they view their secret method as a faster way to get there.

So, what game are you playing?

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.