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How to Reduce Your Website's Bounce Rate

WebCentral

When you analyse your business digital performance, it's most likely that you would start with your website's performance stats. These days, there are hundreds of various web metrics that you can get from web analytics tools. Sessions, users, page views and bounce rate are main top level web metrics that every business owner needs to understand when analyzing their digital performance.

In this article we'll discuss ways you can improve your website's bounce rate.

The bounce rate of your website can reveal a lot about your content, traffic, search marketing and website design. A simple website design fault or incorrectly targeting an audience when advertising can see your bounce rate skyrocket.

What is bounce rate?

Bounce rate is an online marketing term to describe a user who leaves a website after viewing only one page. There are two types of bouncers:

Instant bounce – someone who leaves a website immediately, usually in 10 seconds or less.

Read and bounce – someone who reads all the content on the page and leaves without reading any more pages because their question has been answered. This type of bouncer typically spends 30 seconds or more on the page.

The second type of bouncer is fine and good for SEO. The instant bouncer however, can hurt your website's ranking in search engines and impact your ad spend.

Looking to improve your bounce rate? Then follow these tips.

Provide a better user experience

People leave a website for many reason, one of the biggest culprits is a poor user experience.

With so much choice online, users have no qualms in hitting the back button if the website is not correctly optimised.

Improving your website experience by having a responsive layout, search bars and quick navigation all help to lowering your bounce rate.

Improve website speed

As many as 25% of users will leave a website after 4 seconds if the page hasn't loaded by then.

Not only do poor load times increase website bounce rate, but it also impacts your SEO. Your website speed depends on a number of variables including the content on your site and the quality of your host provider.

Create more internal links

An internal link is a word wrapped in a hyperlink which when clicked leads users to another page on your website. Placing several internal links within pages increases the likelihood users will view more pages reducing your bounce rate. Simply adding 2-3 internal links per page can see a double-digit drop in bounce rate.

Make use of widgets

Widgets are the sidebars, headers and footers on a website. They are separate from the body of a page and remain static on every page.

Widgets provide users with options and additional steps to take on a website. Widgets are a powerful tool that can be used as suggestive props to navigate users around your website reducing bounce rate.

A high bounce rate is bad for business. If you use paid advertising your costs will rise as users won't be making your intended action. Your SEO efforts will also be diminished as Google takes bounce rate into consideration when ranking sites.

Making simple changes today such as improving your host provider or updating the user experience of your website can see all areas of your online marketing campaign improve.

If you'd like to find out how you can improve your company's website, now is the best time to get a complimentary consultation. Contact the team WebCentral and request your free web design consultation today.

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How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

Book A Free Strategy Call

Book A Free Strategy Call

Benchmark your influence

Benchmark your influence

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

Book A Free Strategy Call

Book A Free Strategy Call

Benchmark your influence

Benchmark your influence

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.