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EP.81 How To Create Positive Social Impact & Make Healthy Profits
Glen Carlson
Cofounder, Dent
There has been a mass awakening happening across the globe, one that is turning us into the more social, economic and political issues that face our world today. Our businesses hold so much power that we can create seismic waves of change with the help of a little CSR – corporate social responsibility.
On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.
Phillip is the co-founder and CEO of PUBLIC Inc, a social impact agency and accelerator that helps brands profit with purpose. Since its inception in 2008, PUBLIC Inc has delivered tangible proof that in the 21st century, merging both community benefit and business benefit is a wholly scalable proposition.
Philip has worked alongside some of Canada and the world’s most prominent brands, building purpose drive strategies for companies such as TD Bank, Rexall, The Body Shop, Converse, Rogers, Johnson & Johnson and Tiffany & Co.
Philip regularly solidifies his position as a thought leader, by writing for Huffington Post, Fast Company and Financial Post on how businesses can profit from incorporating social purpose within their business model and cause marketing.
Philip believes that ‘profit with purpose’ is firmly set as a staple in our future of business.
On this episode, Philip and Mike Reid talk about crafting the ultimate elevator pitch, how being a force for good is the perfect way to differentiate your brand from the rest, and the strategical tactics surrounding cold outreach and how Philip utilizes it as part of his business growth.
Here is some of the powerful stuff they discuss:
The elevator pitch – How Philip introduces himself
How Philip went from aspiring lawyer to purpose-centric game changer
How to unlock consumer behaviour
Why some brands have no talent for telling tales
The business spectrum of ‘doing good’
Why so many brands are becoming holistic
How to define a clear brand mission
The not-so-subtle art of cold pitching
How Philip won his way into the Huffington Post