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KPI In The Spotlight: Speaking For TEDx And Enriching Lives

Leonie Prendeville

Speaking for Tedx, writing a book and changing lives – is there anything that Key Person of Influence Member, Sandy McDonald, can’t do? (Spoiler alert: the answer is no!)

Founder and member of ‘Knit a Square’, a site that encourages donations of knitted and crocheted squares that are made into blankets for African orphans, Sandy McDonald still can’t quite believe the ever-increasing profile of her business or her blog www.whyyoumustblog.com. But it’s no stitch up!

We asked Sandy to unravel the ways in which her business has been busting limitations since becoming a KPI Member, sew she told us…

If anyone had said in 2012 when I started KPI, do a TEDx talk, I’d have nodded politely and thought they were on drugs.

So what changed? The KPI culture and the mass intellect of the community propelled me to bust through my limitations. Back then I knew I had a story, but the Lizard dominated.

Writing the book, now called Get It Right Online, extrapolated the seven-step framework I’d employed to build a global online community that helps orphaned children in Africa. The framework became a coaching product. In sharing this knowledge with entrepreneurs, I’ve come to appreciate my own value.

“My key messages are clear now and they inform how I blog, which has raised my profile. I’ve also partnered so I don’t have to build websites anymore. (Still working on that one)!”

An opportunity arose to deliver a ‘short’ talk in front of Jon Yeo (convener of TEDx Melbourne) so I wrote and delivered a full TEDx talk. Bit cheeky, but that was truly busting through my limitations. The rest is history.

TIP: Sit with your value. Give freely of it, blog about it, do talks around it. It’ll shut the Lizard up. Then share your story and you’ll enrich, change or even save lives.

TWEETABLE KUDOS: copy & paste to your twitter

Kudos to fellow @KPImethod Member Sandy McDonald @whyyoumustblog on taking the stage at @TEDxMelbourne #KPIMethod

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You can also find out more detail on our Methodology on our next webinar.

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Benchmark your influence

Benchmark your influence

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

Book A Free Strategy Call*

Book A Free Strategy Call*

Benchmark your influence

Benchmark your influence

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

Book A Free Strategy Call*

Book A Free Strategy Call*

Benchmark your influence

Benchmark your influence

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.