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It’s Not My Circus, They Certainly Are Not My Flaming Monkeys

Andrew Griffiths

For some reason every time I turn around I seem to be running into this wonderful Polish proverb, its not my circus, they arent my monkeys. There seems to be some debate about what it actually means, but I like to think of it as I didnt break it, Im sure as hell not going to fix it.

Over the years I have spent a lot of my career running around fixing other peoples business issues. Typically these were small businesses, which had ended up in all kinds of trouble, to the point where they were staring down the barrel of bankruptcy (or jail).

There was an upside of course, there was never a shortage of businesses facing issues like this. The downside was always a huge amount of chaos, angst and stress. The more problems I was trying to fix, the more chaos, angst and stress I had to cope with.

What was even worse though was that I developed a reputation for being good at helping turn businesses around, so more of them approached me, until that became pretty much the only work I did. It wasnt my circus, but suddenly I had an army of monkeys that I somehow had to control (and please dont think I mean that in any disrespectful way to the people I was working with).

I spent many nights wide-awake at 3am, stressed and worried about my clients businesses. And the more of these jobs I took on, the less sleep I got. I realised that something had to change. So I decided to shift my focus and rather than work with businesses that were in trouble, I decided that I wanted to work with successful businesses that I could help to make even more successful.

It was hard, in fact very hard, to break away from my existing client base. I had to say no, I had go through the fear barrier of turning away clients and the financial ramifications that could follow. And personally, it was very hard to say no to people who were in bad situation, but I had to do what was right for me and I knew that if I didnt change I was going to have a breakdown of some sort.

The point I am trying to make is that we can build a business around solving problems for others, but there are problems and there are problems. I developed a reputation for helping businesses that were in serious financial grief to survive. Just because I had a reputation for being good at this was no reason to keep doing it when it no longer served me.

I think we all need to step back every once in a while and take stock of the work we are doing. We need to ask ourselves some hard questions am I doing the work I love to do, or is it the work I do because I am known for doing it well even though I dont enjoy it? Am I doing work for the right kind of clients? Am I valued, respected and paid accordingly? If Im not why do I keep doing what I am doing? Or even more importantly, how do I change?

Today I prefer to help businesses that are successful to become more successful. A major shift in focus and far less time spent lying in bed at night worrying about my clients. And of course there are so many upsides that I could (and might just) write a book about it.

Remember, its not your circus, so choose your monkeys very carefully.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.