blog

Ep. 26 Personal Branding, Accounting and Scaling for Exit with Jason Cunningham

Glen Carlson

Cofounder, Dent

Have you ever wondered how you can build a business that not only has a solid cash flow and real profitability, but also delights its clients, suppliers and staff? My guest in this episode is Jason Cunningham and he's someone who's achieved all of those things and more. His journey in accounting has seen him create and grow a $10 million-plus business by constantly innovating his process, reverse-engineering and deconstructing his sales process.

Along the way, he's also built a killer personal brand. He's now a regular on Channel Ten's The Living Room, SEN's The Run Home and he often appears on Sky News. On top of that he's the author of two bestselling books, Where's My Money? and Have Your Cake and Sell It Too – both of which share heaps of his experience and industry secrets.

Here are just a few of the things we get into in this episode:

  • How Jason earned his first dollar

  • Your business mission statement, and how the best way to act on it is to vet your clients

  • Why it takes a successful business to know and grow one

  • Investing decision criteria – how Jason turned $2k into $1.5 million

  • Jason's five distinct stages in everyone's personal wealth creation journey, starting off at the foundation

  • Philosophies on why people buy from Jason and not his competitors

  • The importance of stepping away from time-based billing to results driven packages

  • Tailoring a financial strategy for every stage of an individual's journey

  • The three ways to do business in the professional services field

  • Ways to build a great business that's primed for your exit – what this means and why it's important

  • Why you need to talk to customers in a way that they can understand and that appeals to them

  • Jason's journey of personal profile growth

  • How a strong personal brand doesn't just attract clients and partnerships, it also attracts top talent to your business too

  • Why you don't have to be an extrovert to build your personal brand

  • Setting up your business so that it runs perfectly well without you

  • Why a personal brand is the largest force multiplier in terms of growth, and steps to achieving it

Relevant Links:

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

Book A Free Strategy Call*

Book A Free Strategy Call*

Benchmark your influence

Benchmark your influence

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

Book A Free Strategy Call*

Book A Free Strategy Call*

Benchmark your influence

Benchmark your influence

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

Book A Free Strategy Call*

Book A Free Strategy Call*

Benchmark your influence

Benchmark your influence

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.