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Ep 15. Predicting Trends and Building Solutions with Simon Williams

Glen Carlson
Cofounder, Dent

My guest in this episode is Simon Williams, better known as "The App Man". Simon is one of the leading legends in the App world. He started his company, AppManSecrets, from the ground up and has overseen its rise to now generating a six-figure revenue. AppManSecrets is one of the most prolific App development and consultancy companies in the world, and has worked with clients across 30 different industries and four continents.
Simon may be a master of Apps, but amazingly he's not a techie. Instead, he's a genius when it comes to observing trends, creating ideas and leveraging all of that to achieve unbelievable success. He's passionate about helping businesses to utilise Apps to master their industries, and goes about sharing his incredible knowledge and insights in his role as an International Speaker, and in his bestselling book, Rich App Poor App.
It was awesome to talk with Simon because not only is his company wildly successful, (raking in a six-figure income) he's also a total rockstar when it comes to analysing the marketplace and leveraging content – two things that are incredibly important no matter what your business is.
Here are just some of the practical and tactical topics we talk about:
How to go about predicting trends in the market
Pushing your thinking in terms of products and services that you can deliver
The client sell and client nurture process
How to nail major partnerships
Converting prospective clients into full-time customers
The art of analysing the industry
Combining industries in order to fully maximise on profits
The Ideal Final Solution – how to achieve the impossible
Making sure you're aiming your product or service at the exact right market
The context of your client, and why it's key when growing your brand
How to maximise feedback from clients
Understanding insights in order to build solutions
Developing intellectual property and then commercialising it
Top tips on creating the perfect idea for your business
How to plan for the future
Why content creation is so important for your business
How to effectively innovate in your industry