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90. James Michael on the Science of Sales Talent

Glen Carlson

Cofounder, Dent

0:000:00
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James Michael has spent over 20 years coaching, training and mentoring more than 10,000 sales professionals. This experience has given James great insight into the recruitment process, especially when it comes to assisting businesses with the hiring of their first sales professional. But what does it take to truly identify a solid prospective employee? How can businesses be sure that the person they are hiring will shine as brightly in the workplace as they did during recruitment? James believes the answers are rooted in behavioural science.

On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.

In this episode Glen Carlson is joined by James Michael, the CEO of Justified Talent, to discuss identifying and recruiting successful sales professionals. Justified Talent is a boutique service provider that assists small businesses with hiring sales professionals. James and his team believe that the traditional recruitment process is fundamentally flawed, which many businesses can attest to from their own experiences with hiring.

By utilising modern day data analysis, alternative recruitment methodologies and behavioural science, a greater understanding of how potential recruits will perform in the workplace and in the future can be achieved. However there are major questions that businesses should be asking themselves before even considering recruitment, such as if they are truly ready to take on a new sales professional? James discusses this and much more during this episode of The Dent Podcast.

Here's a taste of James Michael's and Glen Carlson's conversation

  • Justified Talents approach to helping businesses recruit their first sales professionals

  • A walk through the principals of the recruiting process

  • What the key traits are that potential employers should be looking for when hiring in sales

  • Alternative methods for testing shortlist applicants towards the end of the recruitment process

  • Assessing whether a business is ready to invest in higher tier staff and recruitment assistance

  • Shifting employers views around what a modern day successful salesperson looks like

  • Utilising filters during the recruitment process to narrow the list of applicants and identify the best fits for your team

  • Gauging applicant's potential for handling stress in the workplace, especially in a sales role.

  • James Michael talks on his experience as a trained soldier and how that has shaped his ability to take risks and manage stress

  • Getting real during the identifying stage with realistic expectations from applicants and a focus on who they need to be as a human being

  • How potential employees view the application process and the signs they are looking for to see if you will make a good employer

  • James shares his thoughts and experiences around being attractive as both a business and prospective employee

  • Looking beyond the interview when making decisions during the hiring process

  • Factoring in the emotional risk of taking on new professionals

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.